L. 1982Needs based motivation theories imply python concept python amusement tourists choosing vacation spot and holiday type in accordance with their choices to satisfy needs and needs at last reaching an equilibrium when needs are met. These theories are based upon python hierarchical needs theory python Maslow 1954 and Murrays classification python human needs 1938. However, needs based approaches only show python wide range python different needs Kay, 2003 motivating humans to travel and travel associated activities, but are not useful to expect behaviour. Moreover, python usefulness python Malsows hierarchy in python field python vacationer motivation is arguable due to its customary and, for tourism purposes, incomplete nature as well as for its hierarchical structure, which cannot be tested empirically as there’s no way to measure accurately how happy one need is before python next higher need turns into operative Kay, 2003, python shortcoming even remarked by Maslow himself 1954. Values based motivation ideas try to measure non-public values and their impact on vacationer motivation and travel behaviour, choices and causes for python intention python market segmentation Kay, 2003.

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